Electric companies sold appliances directly to the public. Utility companies would host appliance demonstrations that were well attended. In an ad from the Albuquerque Evening Herald on Dec. 1, 1913 small appliances were priced at:
- Coffee Percolator Machines $6.90
- Electric Chafing Dish$7.35
- Electric Flat Iron $3.00
- Electric Percolator Coffee Pot $5.50
- Electric Grill $3.45
- Electric Heating Pad $3.50-$4.50
- Egg Cooker $6.25
- Electric Toaster $2.75